It’s been described as a banh mi boom when an information technology executive partnered with a real estate professional last fall to respond to a paucity of local purveyors of Vietnam’s street food staple.

While digging into the story for this week’s Inside Tucson Business, I sat down with Don Vongtheung to learn what’s behind the buzz, not only around the banh mi sandwich in general but around his hot new restaurant Banhdicted.

Check out my story here and let me know your thoughts!